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Local Search Optimisation

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Lessons

Local SEO Introduction

Local SEO is broken up into two formats. In this lesson we’ll be going into the landing page/website optimisations you can make to have your website as visible as possible within the search engines.  The second part is a separate course regarding optimising Google Places. Please click here to navigate...

Establishing What Locations To Target

This section will cover all bases. If you’re a local company you know where to target. But you do want data and you want to know who’s visiting your site and the kind of search volume contained within your location for keyword + location and keyword within location. Establishing current...

Key Local SEO Elements

When thinking about the key local SEO elements on a page we again must revisit the situation of whether or not you have a physical address or the local page in question. If you do, please click here to view how to mark up you’re Google places listing onto your...

Additional Local SEO Elements

When it comes to optimising the pages we must consider that this is going to be a catch all for any localised results. Sometimes you will have multiple terms you want to target as it’s too spammy or of poor site structure to target every product or service with its...

Local Landing Page Structure

A Primary concept in targeting localised terms within a nationwide brand is to have a specific landing page to reflect that location. This is currently deployed in a few manners. Using sections of websites such as Places we serve Places we cover In your area Anything indicative to a service/product...

Local SEO Summary

So there we have it. How to Target Google Venice in a nutshell, or more in an onion due to the amount of layers involved throughout the process. Please remember that following everything verbatim is not advised. This is merely a guide but hopefully one that enables you to understand...