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    Brand signals and impact on search

    Please purchase the course before starting the lesson.

    Brand is a big one. It's all about the genuine stuff that people are saying about your business and website on the internet. Google understands the sentiment around what's being said, and so knows if you're being talked about in a positive or a negative light. Brand is everything. You...

    Back to: The Fundamentals of SEO > How are search rankings decided?