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    Site Authority & it’s search impact

    Please purchase the course before starting the lesson.

    Site authority can be determined by a multitude of measuring tools. Historically, Google established its PageRank tool. PageRank represents the authority your site has obtained via other authoritative sites linking to it. Many SEOs utilise Open Site Explorer (OSE) metrics that have their own algorithm, in order to establish what...

    Back to: The Fundamentals of SEO > How are search rankings decided?