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Whilst there are many paid-for ranking tools out there that can vary in their ability to accurately track your keywords, you can already extract monthly keyword ranking data straight from Google (so don’t go spending your money on a ‘silver bullet’ ranking tool just yet). Whether localised search is impacting...
Increase in MOM or YOY organic traffic Increase In MOM or YOY Organic Conversions Increase In MOM or YOY Organic Revenue Ranking Targets Organic Impressions Specific Product/Page traffic increase
by Simon Mickle First off you will require a keyword list, so if you haven't already I’d go ahead with some keyword research and establish the core search queries you want to target. If you have no idea what you’d like to check, then the course will show how to...
Open up a brand new Excel document and create the following 3 tabs (tabs are located at the bottom of your screen click the + button there to add a new tab. You can right-click each tab to bring up its options, including ‘Rename’): Rankings Month 1 (e.g. September) Month...
Whilst Google Analytics used to be a great tool to show organic keyword data, you are no longer able to access this due to the Hummingbird update. So, Web-Assessments have come up with a workaround that enables you to view your organic visits by keyword. Unfortunately, if it’s under 10...
One of the best parts about GWT is the Top Pages data it provides. This basically tells you what your best pages are for driving traffic. The only bad news is that this data cannot be paired with ranking data. However, accompanied with impression and click data, this is incredibly...
So now we have all our reports created – three Separate Excel files containing the data you want to review. Realistically you don’t want to be going into separate Excel files to have a good overview of your organic presence. In this lesson we’re going to setup a single dashboard...
Hopefully, you've managed to establish and create a basic reporting template from the above lessons. To complete the course and confirm that you now know your stuff when it comes to SEO reporting - just take the quiz. If you’re still hungry to develop your SEO reporting ability - then...